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DoubleClick Ad Management

Wednesday, April 10th, 2013

Sophisticated ad management software is integrated with job boards powered by JobMount job board technology. Job board owner can use DoubleClick system to manage & target different types of adverts placed in multiple areas of the site.

 

Free ad management software

Job board owners can use a free option of DoubleClick for small businesses to run their ad campaigns. DoubleClick technology is owned by Google.

 

Multiple ad slots

Ad management software will deliver targeted adverts placed on allocated job board ad slots. Allocated slots normally depend on job board design layout, i.e. JobMount template homepage ad slots:

Ad areas

 

Geo and content targeting

Geographic and content-based targeting are available for relevant ads delivery, i.e. show advert for specific category job searches only.

 

Screenshot: choosing job industry for ads targeting
Content targeting

 

Screenshot: choosing job seeker geography to ads display:
Geo targeting

 

Advanced Statistics
Full statistics set is available for presenting results of advertising campaign for job board customers: views, clicks, budget spent, etc.:

 

Screenshot: banners statistics (click to enlarge)
Advert statistics

 

Job board software integration
DoubleClick ad management system can be integrated with any JobMount job board software package, i.e. turnkey, custom, hosted or standalone. JobMount account managers will help job board clients setup both systems and provide ongoing operation support, questions answered.

 

 

Posted in Admin Features, Job Board Business, New features | No Comments »

Jobs Widget

Wednesday, February 6th, 2013

Jobs widget feature offers customizable vacancy listings that can be added to any website. Listings are powered by JobMount job board software.

 

Jobs widget preview
Jobs Widget

 

Customizable job listing content

Jobs widget offers multiple job listing options:

- latest jobs

- specific industry or location jobs

- jobs selected by keyword, i.e. in job title or employer

 

Multiple pages of a single site can have multiple (different) types of job feeds, i.e. location, employer or industry specific.
Once a job link is clicked by job seeker, the original job advert page on a job board is opened.

 

A job search box can be added to jobs widget. Once job seeker runs search, he/she will be redirected to a job board job search results page with a relevant job listing.

 

Feed look & feel

Jobs widget information is offered as Javascript code. It can be inserted into any webpage. The look of the jobs widget can be specified in the page source code, i.e. widget width, border color, background, font sizes and colors.

 

If full jobs content copy is required 

Jobs widget presents live jobs feed, but it does not copy the jobs from job board to the website that uses the widget. If an actual copy of the jobs content is required, a job wrapping service is offered. It would copy jobs from original site and publish to 3rd party website’s database.

 

JobMount software feature

Job widget is an extra feature of JobMount job board software. It can be activated for any existing or new job board (both custom and template).

 

Posted in Job Board Business, Job Seeker Features, New features, Search Engine Optimization, Software features | No Comments »

Employer Branded Mini Site

Tuesday, February 5th, 2013

Custom employer-branded mini site – additional advertising option that can be offered by job board to its clients. JobMount job board software provides such pages management: job listing can have unique design, i.e. inserted into employer’s custom HTML, published on job board URL or unique client careers domain*.

 

One of the key employer benefits – job seeker  stays on employer branded pages whilst browsing  jobs:
- employer information pages, i.e. benefits
- employer’s current jobs listing
- job seeker can use job search box to search specific employer jobs
- viewing job search results
- opening full job advert

 

Employer mini sites are configured in job board software Admin:
Career portal HTML is edited in job board Administration area. Job listing, job search box, additional client pages are inserted into client’s HTML.

 

Example of a client branded mini site (click to enlarge): 

Branded mini site

 


Job wrapping bundle

Job wrapping service can be offered to simplify job posting & updates: jobs will be scraped from Employer ATS or website daily so that branded mini site listings are kept up to date. Job wrapping can be offered as part of Employer Branded Mini Site advertising package or a separately priced service.


Fully featured career site alternative

CareerMount solution is a fully functional career site alternative to JobMount’s Branded Mini Site feature. CareerMount is a platform for running a standalone and comprehensive Career Site for a single employer or recruitment agency.

 

Feature comparison: JobMount job board software feature Employer Branded Mini Site vs CareerMount solution

JobMount Branded Mini Site Feature CareerMount Full Career Site Solution
Custom employer design for job search, job listing and viewing full job advert Custom employer design for job search, job listing and viewing full job advert
Job seeker applies to job via job board hosting the branded careers page (job board branded, not employer) Job seeker applies to job within same employer branded careers page
Job seeker subscribes to job alerts via job board hosting the branded careers page (job board branded, not employer) Job seeker subscribes to job alerts within same employer branded careers page
SEO / Google traffic: branded mini site uses job board landing pages (does not have its own job-title or location-optimized pages) SEO /  Google traffic: career site is optimized and has its own landing pages for job-title, location and other keywords.
Job seeker resume database can be accessed by other Employers / clients of a job board Employer owns  job seeker database
Reporting available: job views, applications Full reporting: job views, applications, Google Analytics, 29 custom job seeker and job reports.
Jobs are advertised on main job board Jobs can be advertised on other job boards, aggregators, social media, etc.
Mobile: generic mobile version (job board branded) Mobile: employer specific mobile version

*Each unique client domain usage (i.e. careers.client_career_site.com or client_name.your_jobboard.com) will require JobMount admin support to set it up.



See also:
Standard company profile feature.

 

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Posted in Employer Features, New features, Software features | No Comments »

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