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SEO-friendly videos on your job board

JobMount job board software team provides tips on how to use embedded videos to benefit your job site search engine optimization.

Video content has proved to increase engagement with website users. Job board owners and job publishers get a chance to use videos to their advantage, mainly increase job application rates.

 

Job boards may also use video content to benefit their SEO. Pages with embedded videos will appear both in video search and generic search. Therefore adding up to your overall page relevance. Here are the important steps not to be missed:

  • – Surround video with relevant text
  • – Implement shema.org markup for the video
  • – Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash
  • – Test your markup

Shema.org markup is supported by main search engines and is not visible to users. One may add markup directly to the HTML of the page. To index the video properly, each item should have following properties:

  • – Title
  • – Description
  • – Thumbnail
  • – Content or embed URL

Google provides its guidelines to VideoObject markup. Don’t forget to test your changes with structured data testing tool.

 

Here is an example of schema.org markup of embedded YouTube video.

shema.org video object markup on job board page

 

See also:

How to insert video into your job board pages

 

Job post preview prior to billing

If you are managing a job board, then you might have encountered employers confusion with “first pay then post” policy. The latest update from JobMount job board software allows job site managers and owners introduce “first preview then post” process for registered employers.

 

Increase customer loyalty by managing clients’ expectations and making sure employers know what they are paying for with new job board software feature. Simply switch on the feature from your JobMount admin panel.

 

Admin panel screenshot

free-preview-2

 

Job board screenshot

free-preview-1

 

Contact us for more information and feature activation.
Learn more about job board software features.

Alternative newsletter option for blog content

Engage job seekers and employers with relevant and interesting content to drive additional traffic and subscriptions. Explore Newsletter subscription feature available for WordPress blog integrated with your job board.

 

Free subscription bar plugin for WordPress

Subscription functionality can be added to a WordPress Blog on job board. Blog is usually customized to reflect your job board look and feel and provide seamless job seeker navigation experience whilst offering free plugin options, like Newsletter subscription.

 

Subscription bar screenshot

subscribe

 

Select the most suitable subscription bar WordPress plugin reflecting your goals and available resources and easily integrate it with your blog. Benefit from simple and familiar interface with additional features: subscription bar widget and various export options.

 

More useful plugins for job board blog:

  1. Events calendar integration via WordPress blog
  2. Jobs Widget

 

See also:
WordPress Blog & Job Board Software Integration

Add News, Read RSS Feeds And Repost To Job Board

Mass Email Marketing

 


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