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Search Engine Optimization

Job board SEO FAQ #1

JobMount team answers frequently asked questions about job board SEO and automated job board SEO features. We will continue collect your questions about job board SEO and answer them in our blog.

 

Is JobMount job board compliant with SEO best practices?

Yes, including both desktop and mobile webmaster recommendations.

 

Can I fine-tune meta tags?

Yes, JobMount job board comes with prepopulated meta tags. In addition,  meta tags for all pages may be fine-tuned.  Follow our support article to find out how: Define meta tags for job board pages

 

Where are the H4, H5 and H6 headlines? Should I put some in?

Importance of headline tags decreases with number, so most important are H1-H3 tags. Others have no influence on rankings and can be used to format complex content pages.

 

How do I add alt tags to the images?

This depends on where image is placed, few examples:

  • – Logo’s tag is in Admin node to change logo
  • – For images in content pages – add alt=”…” tag via HTML editing mode, see more Edit HTML in WYSIWYG editor
  • – For Featured employers populate Title field
  • – For design page elements – edit site theme in Templates section

 

What is W3C validation? Does this need to be done?

W3C validation is the check against compliance with World Wide Web Consortium rules. It is needed to ensure technical quality of web pages and compatibility with existing or future browsers.

While 100% validation is not mandatory and most of the sites do not fully validate against this check, no search rankings influence has been observed previously. Nevertheless our sites are checked for W3C compliance as a standard check and all important issues are fixed.

 

Should I canonicalize the IP address?

There is no need as site is not opening up by IP.

 

Do you provide SEO services?

Unfortunately, we do not offer SEO services, we only offer SEO technology. All our clients are either hiring someone to manage SEO and marketing for them or using SEO company service.

 

Can I use HTTPS and will it improve my SEO?

Yes, SSL can be activated and secure pages can be ranked higher, see more at Switch job board to HTTPS

 

You may ask us your questions, we will be glad to help you.

Find out more:

SEO-friendly videos on your job board

JobMount job board software team provides tips on how to use embedded videos to benefit your job site search engine optimization.

Video content has proved to increase engagement with website users. Job board owners and job publishers get a chance to use videos to their advantage, mainly increase job application rates.

 

Job boards may also use video content to benefit their SEO. Pages with embedded videos will appear both in video search and generic search. Therefore adding up to your overall page relevance. Here are the important steps not to be missed:

  • – Surround video with relevant text
  • – Implement shema.org markup for the video
  • – Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash
  • – Test your markup

Shema.org markup is supported by main search engines and is not visible to users. One may add markup directly to the HTML of the page. To index the video properly, each item should have following properties:

  • – Title
  • – Description
  • – Thumbnail
  • – Content or embed URL

Google provides its guidelines to VideoObject markup. Don’t forget to test your changes with structured data testing tool.

 

Here is an example of schema.org markup of embedded YouTube video.

shema.org video object markup on job board page

 

See also:

How to insert video into your job board pages

 

Why & how to switch job board to HTTPS?

A brief overview of pros and cons, and essential steps for successful switch of a job board website from HTTP to secure HTTPS.

 

Google announced “HTTPS as a ranking signal” some time back. However, migrating a job board to HTTPS has its implications. Mainly for a number of time consuming steps that are to be undertaken to change external links, configure redirects, etc. And a risk of something “going wrong” resulting in temporary decrease of current keyword rankings.

 

One is to make sure Google can index and serve job board site content under new URLs after site migration from HTTP to HTTPS. Here are some of the important steps that are not be missed:

– Set up 301-redirects from HTTP to HTTPS
– Update all pages “canonical” tags to their HTTPS versions
– Start gradually changing external incoming links to HTTPS
– Make sure all the 3rd-party scripts, plugins and images on site use HTTPS URLs
– Add SSL-site to Search Console

 

See also: Job Board SEO Guide


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