Job Board Software: Turnkey | Custom

Multiple revenue generation models & traffic sources
Connect to Facebook & LinkedIn, aggregator, mobile, more...

Expert job board software

Category:

Search Engine Optimization

SEO-friendly videos on your job board

JobMount job board software team provides tips on how to use embedded videos to benefit your job site search engine optimization.

Video content has proved to increase engagement with website users. Job board owners and job publishers get a chance to use videos to their advantage, mainly increase job application rates.

 

Job boards may also use video content to benefit their SEO. Pages with embedded videos will appear both in video search and generic search. Therefore adding up to your overall page relevance. Here are the important steps not to be missed:

  • – Surround video with relevant text
  • – Implement shema.org markup for the video
  • – Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash
  • – Test your markup

Shema.org markup is supported by main search engines and is not visible to users. One may add markup directly to the HTML of the page. To index the video properly, each item should have following properties:

  • – Title
  • – Description
  • – Thumbnail
  • – Content or embed URL

Google provides its guidelines to VideoObject markup. Don’t forget to test your changes with structured data testing tool.

 

Here is an example of schema.org markup of embedded YouTube video.

shema.org video object markup on job board page

 

See also:

How to insert video into your job board pages

 

Why & how to switch job board to HTTPS?

A brief overview of pros and cons, and essential steps for successful switch of a job board website from HTTP to secure HTTPS.

 

Google announced “HTTPS as a ranking signal” some time back. However, migrating a job board to HTTPS has its implications. Mainly for a number of time consuming steps that are to be undertaken to change external links, configure redirects, etc. And a risk of something “going wrong” resulting in temporary decrease of current keyword rankings.

 

One is to make sure Google can index and serve job board site content under new URLs after site migration from HTTP to HTTPS. Here are some of the important steps that are not be missed:

– Set up 301-redirects from HTTP to HTTPS
– Update all pages “canonical” tags to their HTTPS versions
– Start gradually changing external incoming links to HTTPS
– Make sure all the 3rd-party scripts, plugins and images on site use HTTPS URLs
– Add SSL-site to Search Console

 

See also: Job Board SEO Guide

SEO Dashboard Gets Upgraded to v3.0

JobMount upgraded its job board SEO technology to resolve duplicate job posting issues, meet new search engines standards, add micro formats usage for SE snippets, shorter URLs, provide faster response, better performance for large job volumes handing and more sophisticated logic for landing pages generation.

 

JobMount job board software SEO platform overview

JobMount software provides a fully automated SEO tool for landing pages creation. SEO pages get structures and optimized in a friendly way for Search Engines according to the list of chosen keywords and keyword combinations. Job Board SEO Dashboard offers various fine-tuning options described below.

 

Key SEO expert features (full list of SEO features):

  • Full control of keyword combinations optimization and synonyms utilization. Ability to avoid usage of irrelevant or obscene words and phrases entered by visitors

  • Avoiding pages duplications by making clear structure and using canonical tag

  • Optimization of active landing pages only, avoiding empty ones

  • Landing pages are linked to each other by relevancy and active jobs quantity

  • Full control of landing pages templates including URLs structure, titles, header, meta description and keywords, canonical link and other SEO-valuable tags with optional rules for specific keywords and keyword combinations

  • Full control on SEO-valuable tags for jobs, resume and employer profile pages

  • Automatic sitemap.xml generation, robots.txt editor and webmaster tools files

  • Compliance with all requirements of popular search engines

 

What’s new in JobMount SEO Dashboard 3.0?

  • Duplicates problem solution via advanced canonical tags mapping

  • Compliance of job search results pagination with new search engines standards

  • Microformat usage for rich SE snippets

  • Aggregator SEO mode (i.e. full job description pages are not available )

  • Larger job volumes handling

  • Flexible synonyms usage (i.e. use default, priority, random or list all)

  • Improved customization & linking logic for landing pages

  • Selective keyword intersections to exclude unwanted combinations

  • Shortened URLs for landing pages (e.g. jobsite.com/finance or jobsite.com/finance/new-york)

  • High speed: Google page load requirements are met

JobMount job board keeps its SEO features regularly updated to comply with search engines requirements and address user needs.


© Aspen Technology Labs