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Search Engine Optimization

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Frequency Of SEO Maintenance & Updates

Tuesday, April 5th, 2011

How often would you update your job board page titles, URL structure, homepage content, prioritize keywords or create new types of landing pages?

Allow 1-2 weeks for major changes indexing
SEO changes take a couple of weeks on average to get indexed and start influencing your ranking/traffic. So make sure the updates you made earlier got indexed and allow some waiting time before interfering. 2 weeks, sometimes a month, based on share of your website content influenced by the change.

New landing pages: monthly
Review the keywords used by job seekers in search and Google Analytics referring keywords to add more relevant landing pages on monthly basis

Prioritize keywords: quarterly
Use JobMount software SEO Dashboard to prioritize top keywords and get the landing pages obtain higher ranking.

Competition keywords: quarterly
Check for keywords used by competition and these keywords ranking at least each quarter and update your keyword listing accordingly.

Titles and headings: 6 mo
Job advert and landing pages HTML Title and heading structure (unless highly problematic) can be reviewed once in 6 months.

Text content areas for landing pages: 6 mo
These do not require constant updates, but additional dynamic content (i.e. blog feed) would help.

Problem indicators to keep track of
Observe your search engine positions and visitors’ activity (Google Analytics stats) on weekly basis to identify problems early. Usual problematic areas: stagnating traffic, bounce rates growing, little time spent on site, goals/conversions decrease, job indexing share drop, search engine positions loss, etc.

See also:

Job board software SEO Guide.

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Posted in Search Engine Optimization, Software features | Comments Closed

WordPress Blog & Job Board Software Integration

Tuesday, March 8th, 2011

How do you make the best use of a blog for both job board SEO and vacancy advertising? Here are the key considerations for your job board software.

Look & feel
Based on your blog concept / goals: either customize your blog html/design to fully reflect your job board style and add to visitor “job board experience” or keep it simple by utilizing free WordPress template (“blog” style) & layout.


Standalone domain vs folder or alias on a job board?
Do you publish a blog on standalone domain? Or would you add it to main job board? Please consider the following:

  1. Folder (i.e. www.your_board_software.com/blog) – our recommendation
    - for it will help your SEO by organically adding to your overall job board content “weight”. The folder content will be indexed by Google and considered part of your main job site.
  2. Alias (i.e. http://blog.your_board_software.com)
    - alias / blog SEO will benefit from already established main job board ranking. But it will not add up to main board SEO.
  3. Standalone domain (i.e. www.your_blog_domain.com)
    - will help if your external job board linking suffers (i.e. link it to your job board from a well-page-ranked blog homepage).
    - does not add any content “weight” to your main board.
    - for certain businesses might have greater credibility / traffic / more subscribers if not linked to main “biased” job board brand (means more blog page / job views).


 Free software for your blog
WordPress is our preference for it integrates seamlessly with JobMount software and provides variety of nice SEO features:
- SEO friendly links
- 301-redirect (for transferring existing pagerank to new URL)
- sitemap generation
- robots.txt management
etc.


Add dynamic content to Job Board pages via software RSS feature:

1. SEO: help your job board homepage and key landing pages obtain frequent updates by relevant content supplied via blog RSS.
2. Visitors conversion: increase your candidate retention by providing useful content to review/subscribe to.

Type of blog content usually available via RSS: latest posts, popular posts, latest comments, posts per category, etc.
Use JobMount software RSS reader feature to download the content and publish to job board automatically.


Advertise jobs on blog pages via RSS
Add job listings / adverts to your blog posts for both job seeker applications and SEO/ linking.

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Posted in Admin Features, New features, Search Engine Optimization, Software features | No Comments »

Job Board Traffic Sources Checklist

Wednesday, March 10th, 2010

Job site marketer’s checklist of job seeker traffic generators and JobMount tips for improving on those for job board software clients:

1. Search engines: organic (via SEO)
Key source of free job seeker traffic delivering high application rates.

  1. Concentrate on optimizing for Google (75% traffic) and peers will follow (Yahoo / Bing, AOL, etc)
  2. Optimize for both popular and long tail keywords (long tail keywords might generate up to 90% traffic)
  3. Add more jobs from employer websites via job wrapping & aggregator
  4. Increase conversion by providing branded landing pages
  5. Estimate potential traffic your job board can achieve via SEO


2. Search Engines: Pay Per Click
Advertise job board or specific openings on Google, Yahoo, etc.

  1. Hitwise data reveals that only 9 percent of Googlers are clicking on sponsored listings when searching jobs
  2. Can improve your key clients’ jobs performance by advertising on Google


3. Aggregators
Massive paid traffic generators: Indeed, Simplyhired. Syndicate on free boards to increase coverage: GoogleBase, Oodle, Juju, Trovit.

  1. High bounce rates for job boards (60-85%)
  2. Concentrate budget on priority postings / clients
  3. Use client branded jobs landing pages to improve application / reduce bounce rate


4. Social networks
Advertise both job board brand and specific jobs on Facebook, Twitter, LinkedIn.

  1. Integrate by providing single sign on (i.e. Facebook Connect authentication) – improves new visitors registration rates
  2. Advertise your board on registered applicant wall / status updates
  3. Create a group for your job seekers to join and post profiles to
  4. Auto-post to Twitter / Facebook accounts: carefully differentiate job channels to make them worth following (don’t spam all of the openings into single account)
  5. Create your own community (Ning, WordPress / BuddyPress) & integrate with job board


5. Social bookmarking
Key content bookmarks submitted to Digg, StumbleUpon, Del.ici.os, Squidoo can help both traffic and SEO.

6. Mobile devices
Offer mobile application to download or improve user experience by opening mobile version of your website on iPhone and other mobile devices.

7. Subscriptions & direct marketing
Generate returning traffic via job alerts (email, RSS, Twitter, sms) and newsletters. Mass mailers.

8. Online adverts, PR
Paid links, banners, press releases, virus / creative, newsletter sponsorships for both job seeker traffic / brand awareness and recruiter leads generation. Relevant links help both traffic and SEO, but make sure your banner ad or link is placed on a page well ranked on Google for your target keywords (or part of your keywords)


9. Offline
TV, industry magazines, boards, job fairs, etc. Can generate both direct traffic and improve brand awareness. Google organic search click-though-ratio increases for brands advertised offline.

10. Sticky content
Create a blog, social network, publish a newsletter or white papers with useful content. Helps your SEO for relevant content and external links.


11. Partners
I.e. publish Jobg8 network jobs on your website to obtain Pay For Performance revenues and / or have your clients advertise jobs on other network websites.


See also:
- Key sources of hires and niche job boards challenges
- Job aggregator software
- Google personalized search influence on job boards


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