Key Sources Of Hires & Niche Job Boards
Job board owners are to embrace these key online sources of hires as per recent report published by Crowe Horwath: SEO / SEM / aggregators (11%) and social media (4%). Major job boards accounted for 22%. Source.
JobMount vision for niche job board challenges & opportunities:
1. Job posting to aggregators
Despite high bounce rate, aggregators deliver substantial number of applications. As per research data Indeed alone accounted for 5% of hires at cost of $1,600 per hire in comparison with $8,500 per hire cost of major job boards. XML feeds for aggregators are to be easily configurable so wider range of aggregators can be utilized (incl. free ones): Oodle, Juju, Trovit, GoogleBase, etc.
Hints:
– employer branded landing pages improve application ratio / reduce bounce rate.
– selective posting: advertise either specific job types or priority employers’ openings.
2. Application quality gap to fill
Both major job boards and aggregators produced a number of unclaimed applications in comparison with social media & referrals:
| Source | % of applications | % of hires |
| Major job boards | 51,89% | 22,22% |
| SEO/SEM/Aggregators | 22,72% | 11,11% |
| Social media | 2,46% | 3.7% |
| Referrals | 4,88% | 35,19% |
Niche boards are to provide higher numbers of relevant applications via following means:
Social media integration / referrals
Simplified single sign on using popular social network user credentials, professional profile data sharing and tapping into personal job seeker network: LinkedIn API and Facebook Connect integration. Categorized job posting to Twitter & Facebook channels (not generic spamming).
Personalized SEO
Niche boards have higher chances to comply to new personalized Google search rules via professional SEO and customized content delivery. Estimate potential search engine traffic your job board can generate.
Custom applications processing
Niche boards can offer tailored (industry specific) applications processing and screening.
3. Effortless job posting for clients
Job wrapping
Job spider would collect jobs direct from a client website or ATS listing.
Bulk posting interfaces
Clients with no job listings available online (career center, ATS interface, XML) can bulk post via XML interface or simply email job listing for CSV upload.
4. Upgrade service offering & pricing models
Job board owners might consider updating service offering to include Pay Per Performance (pay per application / response), free job posting / job wrapping, branded mini site options for employers, premium job seeker subscriptions for viewing unique openings.
5. Partnerships
I.e. integrate Jobg8: publish jobs sourced from Jobg8 network & obtain Pay For Performance revenues, have your clients advertise jobs on other network websites.
Learn more:
– Job board traffic sources checklist & tips
– Mobile version of a job board
– Jobmount on job board SEO
