SEO-friendly videos on your job board
JobMount job board software team provides tips on how to use embedded videos to benefit your job site search engine optimization.
Video content has proved to increase engagement with website users. Job board owners and job publishers get a chance to use videos to their advantage, mainly increase job application rates.
Job boards may also use video content to benefit their SEO. Pages with embedded videos will appear both in video search and generic search. Therefore adding up to your overall page relevance. Here are the important steps not to be missed:
- Surround video with relevant text
- Implement shema.org markup for the video
- Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash
- Test your markup
Shema.org markup is supported by main search engines and is not visible to users. One may add markup directly to the HTML of the page. To index the video properly, each item should have following properties:
- Title
- Description
- Thumbnail
- Content or embed URL
Google provides its guidelines to VideoObject markup. Don’t forget to test your changes with structured data testing tool.
Here is an example of schema.org markup of embedded YouTube video.
See also:
How to insert video into your job board pages