30 August 2012
Job Board Revenue Generation Models
Job board revenue generators successfully utilized by JobMount software clients: employer pricing plans and alternative offers, job seeker subscriptions, Google Adsense & banner advertising, pay for performance partnerships.
Employer / recruiter services & offers:
- job posting: price per job advert (number of jobs for a period of time or unlimited posting)
- priority job posting: featured jobs, sponsored listings
- employer branding: featured employers ads / logos
- email campaigns / newsletters
- job wrapping service: spidering jobs from employer website and auto-posting
- branded career site with job listing (with an option to publish on employer URL / domain)
- resume search: job seeker database access for a period of time or price per resume viewing
- pay per application (performance): employer posts jobs for free, but pays for application details viewing
- pay per click: job viewing opens employer website URL (normally offered by job aggregators)
- jobg8 partnership (pay for performance)
Job seeker services
- paid subscriptions for viewing job contacts & application
- premium subscriptions for accessing priority jobs, featured resume feature, etc.
- sms / mobile texting charge: job seeker pays for viewing job application / contact details
Alternative advertising
- Google Adsense
- 3rd party adverts